Why are images important for your website?

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Why are images important for your website_

Why are images important for your website?

In the world of internet, there are billions of images uploaded to the net every day. Images play a significant role in promoting your product or services. Without memorable images that would represent your product, it is hard for your customers to know your brand altogether.

Here is how an image plays an important role for your website.

Putting an ALT text in your image

There is a problem with the search engine to pull out the desired photos using text search in its rich directory. The use of alt text helps search engines to get the desired images for its searchers.

Google helps its users find the image they need through the search of ALT text that you have put for your image. Hence, you will have a higher chance of being seen by potential customers if the keyword is within the alt text of your product image.

Capturing the attention of your readers.

If you are selling something pre-owned, your customers would appreciate if you provide an actual photo of the product for them to decide Click To Tweet

Studies show that 39% of people will stop engaging with a website if images won’t load or take too long to load. 

Yes! 39% is a lot. Coupled with the loading time of your website if not optimized correctly (learn how to increase your website speed here), it will cost you a substantial loss. It is always a wise choice to get a trustable hosting service to host your site.

The context of the image to should be relevant to your message. Your image should not be used as a clickbait as it will reduce the interaction of your post. If you include many relevant pictures to your topic, your viewer would gladly stay on longer at your site.

For example, if you are selling something pre-owned, your customers would appreciate if you provide an actual photo of the product for them to decide. Putting an image of a new product for a pre-owned item is not a good practice as your customer will question the credibility of your business.

Images optimized for mobile device.

The number of mobile users is increasing. Interestingly, 65% of mobile traffic to e-commerce sites comes from the iPhone and iPad.

There is no doubt that people are using mobile phones to shop online. Which is why your images should fit well onto the screen of your customer’s mobile phone. Also, your website or e-commerce store must be responsive to the screen size of your customer.

If your blog or e-store is using WordPress, you can download smush plugin to optimize and resize your pictures to fit into many different screen resolutions.

Audit your image frequently

It is always a good practice to audit your website often (depends on how active your post). Ensure that your image does not have response code 4xx and 5xx. Your visitor will most likely leave your site if there are any broken images. This will affect the bounce rate of your site as well, which in turn affect the overall SEO rating of your website.

Redirect attachment links of your image

Redirect attachment links are something that all SEO practitioner would have done. When you upload an image to your media directory in WordPress, it will automatically create a link to your image by default. This will create duplicate links to a single image when you use it on your blog. It will also affect your SEO ranking as Google will see it as duplicate content.

To avoid this problem, you can use Yoast SEO plugin on your WordPress site to redirect all image attachment URL to the attachment.

Having many pictures on your blog is good for SEO. Especially when it is a relevant image that catches the attention of your viewer. Hence, affecting the bounce rate of your webpage. Be sure not to spam irrelevant pictures as it could backfire your website.

 

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